sticky-fudge concept store

for those who have not had the opportunity to see sticky-fudge's first concept store, here is look at what you can expect.

local concept, local designs, proudly south african

you'll find the shop in tyger valley mall, situated close by woolworths and the 

soon-to-be-there zara. its tiny, but you wont miss it.

here's what i love about sticky-fudge:

they custom design their own tiles for their shop. (bunny ears, spectacles and braces!)

they never leave a detail unscrutinised, (have you seen the postcard & jewellery!) 

they have a globally relevant vision (sold in 23 countries around the world!)

and i just love their old world charm! (voted as 1 of the top 5 brands by WGSN-thats massive!) 

the brand is divided into three categories, namely trusted, trendy and tailored, in which you'll get your basics, fashion items and the all-glorious hand crafted tailored items. prices range from R180 - R898. they cater for newborns to 7 year olds.

(...and they have a few more surprises up their sleeve...)

innocence

francesca wears floral kimono, matching floral skirt both from 

sticky-fudge and t-shirt from cotton on.

chiara wears navy blue cardigan from sticky-fudge.

2014 spring/summer preview

we have a good spread of tropical prints, outdoor-adventures, nautical trends and cool colours, to look forward to over the next few months. loads of accessories, such as backpacks and bandannas, give us more things to play with. one thing is guaranteed; summer rompers/onesey’s are here to stay! some brands have become smarter, and some bolder! all in                                   all, it’s looking very good and we have a lot to choose from.

brands included in this preview, in alphabetical order:

country road kids, earthchild, naartjie and sticky-fudge

enjoy!

wildness - film

oh, the fun we had! the crepes we ate! the laughs we shared!

i'm sure our laughs are still echoing through the forest!

it is amazing to see the effect of nature on children, they become self reliant and radiate freedom with sparkling eyes! without a doubt, i prefer shooting in nature than in studio, its more fun for the children! and for me! 

on another note:

if you are interested in the creative process that went into this project then 'notes from the field' is for you!
look below!

2014 fall/winter preview

here's a glimpse of what we can expect in stores from, in alphabetical order:
earthchild, naartjie & sticky-fudge.
(also including their size breakdowns)

the highlights are that we can expect modern shaped trousers from all the brands, tailored twill coats for girls, african inspired infant wear, victorian inspired bibs for babies, and lovely winter boots. if i’m not mistaken in april there are also some desert boots coming our way again.

little tom

1. clubhouse money box R75 from in good company.   2. yellow rain jacket R450 form k-way.

3. compass R90 from seedling.   4. puzzle man R120 from big blue online.   5. feiyue.   6. rhino

flower pot R535 from in good company.   7. thermal flask R350 from sophie conran.   8. denim

shirt R180 from old khaki kids.   9. deer mask R100 from seedling.   10. gruffalo bubble bath 

R90 from in good company.   11. duffel bag R279 from country road kids.   12. dixie notebook 

R49 from typo.   13. first aid kit R135 from ladybird.

                                                                                           

acacia

isabella wears white blouse R299, blue bird skirt R239 both from 

country road. yellow leather sandals R249.95 from naartjie.

antonio jnr wears cockatoo t R199, map board short R279 both 

from country road. trainers R179 from cotton-on.